PROJECT AIM

Reimagine a classic childhood book into an interactive experience

CLIENT

Class Project

SKILLS

User Experience, Visual Design

THE BOOK

The Very Hungry Caterpillar 

Written By: Eric Carle

OPPORTUNITY

Educate kids on nutrition 

The book follows a caterpillar as it eats various foods throughout the days of the week. Centered around food this book presents an opportunity to educate kids about nutrition 

TARGET AUDIENCE

Young Kids 3-8

Eating habits formed in childhood last into adulthood, and currently, 20% of kids in America are obese.

LOCATION

Public + Home

A public tablet experience in a museum or doctors office with a take-home iPad app

HOW MIGHT I...

Reimage the Hungry Caterpillar to create an educational and entertaining experience for children in order to foster healthy eating habits.

REFERENCING ERIC CARLE'S STYLE 

Visual Design Style 

MOODBOARD

Craft Closet

nostalgic
clean/minimal
cheerful
colorful
fresh/organic

STYLEBOARD

New & Improved

Organic shapes
Gestural lines
Vibrant colors
Serif fonts
White Space

PROGRESS

Asset Creation

PROGRESS

Wireframes Sketches

SOLUTION

Fuel Your Caterpillar 

Through observational learning, kids will learn about nutrition by feeding their own caterpillars. Their caterpillar will react to the foods fed and will turn into a unique butterfly based on its diet.

01. WAITING

Loading Screen 

Screen loops until a user taps to enter the world of The Very Hungry Caterpillar 

02. FEED

Feeding Your Caterpillar 

You're given your very own Hungry Caterpillar to feed! Drag your finger to food to feed and fill up 6 plates with food.  

03. LEARNING

Reacting to food

When you feed your caterpillar healthy food it responds with happy noises and hearts. When fed junk food it gets sleepy and shows zzz

04. AFTER FULL

Caterpillar   

After feeding the caterpillar 6 foods it begins to transform into a butterfly with the help of the user.

05. RESULTS

Your Own Butterfly

Based on what you fed your caterpillar a unique butterfly will be created matching the colors of the food and a descriptor word to describe how your butterfly feels. 

06. COMMUNITY

View other's butterflys

After seeing your butterfly you can view others creations and tap on them to learn what that butterfly ate and how it feels.

07. AR EXPERIENCE

Take the Caterpillar Home!

Users can download the iPad app where they can bring the hungry caterpillar home and see how it will react to the food on their plate and in their kitchen,