Reimagine a classic childhood book into an interactive experience
User Experience, Visual Design
Written By: Eric Carle
The book follows a caterpillar as it eats various foods throughout the days of the week. Centered around food this book presents an opportunity to educate kids about nutrition
Eating habits formed in childhood last into adulthood, and currently, 20% of kids in America are obese.
A public tablet experience in a museum or doctors office with a take-home iPad app
Reimage the Hungry Caterpillar to create an educational and entertaining experience for children in order to foster healthy eating habits.
Fuel Your Caterpillar
Through observational learning, kids will learn about nutrition by feeding their own caterpillars. Their caterpillar will react to the foods fed and will turn into a unique butterfly based on its diet.
Screen loops until a user taps to enter the world of The Very Hungry Caterpillar
Feeding Your Caterpillar
You're given your very own Hungry Caterpillar to feed! Drag your finger to food to feed and fill up 6 plates with food.
Reacting to food
When you feed your caterpillar healthy food it responds with happy noises and hearts. When fed junk food it gets sleepy and shows zzz
After feeding the caterpillar 6 foods it begins to transform into a butterfly with the help of the user.
Your Own Butterfly
Based on what you fed your caterpillar a unique butterfly will be created matching the colors of the food and a descriptor word to describe how your butterfly feels.
View other's butterflys
After seeing your butterfly you can view others creations and tap on them to learn what that butterfly ate and how it feels.
Take the Caterpillar Home!
Users can download the iPad app where they can bring the hungry caterpillar home and see how it will react to the food on their plate and in their kitchen,