Scavenger Hunt

CLIENT ASK

Improve or create a new college shopping experience for Bed Bath and Beyond 

 

CLIENT

Bed Bath and Beyond

SKILLS

User Research, User Experience, Visual Design

MY SOLUTION

An In-Store Scavenger Hunt for incoming college students that help users find what they need and have fun with AR experiences + mini-games while also increasing brand loyalty and sales for Bed Bath and Beyond. 

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Last Minute

43% of college shoppers bought nothing before July, all of the interviewees went shopping move-in week or day 

USER PAIN POINTS

User Research

View Full Research

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Task Oriented

College shopping is viewed as a chore, people are just “Trying to get in and out” and quickly find what they need

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Stressful

Describe shopping on move-in day as “Survival of the fittest” with long lines and a pressure to find items and be prepared

HOW MIGHT I...

Utilize the phone and gamification to transform the college shopping experience from stressful and task-oriented to easy, exciting, and fun 

DOES IDEA WORK WITH BEHAVIOR

Consumer Behavior 

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In-Store

Despite the increase in online, 39% plan to shop in-store for college and 29% undecided

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Phone Use

41% of shoppers already actively use their phones while shopping

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Emerging Tech

Increase use of AR + VR from Pokemon Go to virtual fitting rooms

DEVELOPMENTS OVERTIME 

Feedback

🚫“We like the idea of gamification but how is this more than assisted college shopping”? - Company Feedback

ADDED INTERACTIONS

While I wanted to aid shopping and be helpful, I added delight, mini-games, and AR experiences with a point system to encourage users to engage and have fun beyond just shopping

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🚫“Racing the clock would make me feel anxious and cause me to forget or overlook something”  - Interviewee

STOPWATCH TO POINT SYSTEM

Instead of measuring users with a stopwatch, a point system allows user to enjoy their time in the store while encouraging them to interact with store promotions, shop more, and play games.

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SOLUTION

Scavenger Hunt 

Description 

An in-store experience that allows college shoppers to turn shopping list into an interactive scavenger hunt and compete to score the most points with AR experiences, mini-games, and finding items on their list

Differentiation  

Adds a new dimension to the in-store experience by gamifying shopping. Turns a "boring" stressful task into an experience that is fun, helpful to shoppers with navigation and scan and pay features, and benefits the business.   

 

 

01

Start Here

When entering the Bed Bath Beyond store users get notified and can scan their written list or import from phone

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02

Navigate

Users are directed around the store to items on their list with additional mini-games and AR experience on the way.

03

Add to List

See items already found, remaining, and add commonly forgotten items to your list

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04

Finding

When the user gets close to an item on their list the scanner pop-ups to add an item to the cart or ship to the college

05

Cross it off!

After finding an item get the satisfaction of physically crossing it off your list 

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06

AR Camera 

Users can uncover reviews and comments left from other shoppers, view brand-sponsored pop-ups, and interact with others

07

Mini Games 

Users can gain points and savings by playing sponsored mini-games while promoting brands. 

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08

Checkout 

Avoid the lines with scan and pay shopping with a discount based on how many points you scored!

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Score! 

Get points for items found, added, speed, mini-games, interacting with AR. Share your score with others and see how you rank!

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SCAVENGER HUNT + GAMIFICATION

Business Benefits

Loyal

Increase Loyalty

Positive game experiences leads to increased brand loyalty and more positive brand views

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Promotional

Mini-games allow BBBY to promote and advertise their new brands to increse sales. 

Efficeny

Tracking

Learn shopping, buying, and traffic patterns from shoppers who use the scavenger hunt

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Spend More

Gamification and features like recommending users items increase sales and spending. 

SEE FULL PROTOTYPE VIDEO

In-Store Video